To ensure all digital marketing materials align with your brand, it’s essential to know how to create blog assets that effectively tell your story.
While excellent copywriting can elevate a business, it’s no longer enough in today’s fast-paced digital world. With mindless scrolling becoming common, marketers must develop eye-catching graphic design and visual content to stand out. However, it’s crucial to ensure that all digital marketing materials, both past and future, remain consistent with your brand identity. Knowing how to create blog assets that champion your brand is essential to achieving this.
Why Business Owners Should Know How to Create Blog Assets
Although much of the digital marketing competition happens on social media, business owners should not underestimate the importance of a well-maintained, visually appealing website. Your website is the home of your brand, where all digital footprints converge, enhancing your credibility and brand visibility.
However, creating a website is only the first step. To truly achieve your marketing goals, you must continuously update it with relevant graphic design and visual content that represents your brand.
Essentials for Creating Blog Assets That Work
Even if you plan to outsource content creation, understanding the basics of what makes blog assets effective will ensure that your website aligns with your brand goals.
1. Clarify Your Branding
The first step is to define how you want your brand to be perceived. Once you establish this, create a brand guide that covers all blog assets. This guide will help ensure that all your campaigns, regardless of who works on them, are consistent in style and design.
2. Determine Your Color Palette
Colors evoke emotions, so it’s important to understand the psychology behind them. Choose colors that reflect the message you want your brand to convey. For example, black represents luxury and power, while blue conveys calm and trust. Your color palette will play a key role in setting the tone for your brand.
3. Select the Right Typography
Typography also contributes to your brand’s mood. The fonts you choose should align with your brand’s personality and be easy to read. Use a limited set of font styles for cohesion, but vary sizes and weights to emphasize key points.
4. Incorporate Imagery Wisely
In addition to colors and typography, you’ll need to use imagery to elevate your website’s visual appeal. Choose images that complement your brand identity, enhancing your blog assets rather than overwhelming them.
5. Design a Versatile Logo
Your logo represents your brand and should work seamlessly across all platforms, both on and off your website. Create variations of your logo that fit different uses while maintaining consistency with your overall branding.
6. Craft a Memorable Slogan
A strong slogan helps people remember your brand in just a few words. While it’s different from a tagline that may change with campaigns, a slogan strengthens your brand identity and aids in lead generation over time.
How to Use Blog Assets Effectively
Once your blog assets are created, they must work together to form a cohesive brand identity. At this point, the individual elements like color, typography, and imagery should merge into one: your brand. To ensure these assets drive engagement and lead generation, focus on the following:
1. Structure Your Content
Guide your customers on a journey through your content by giving it a clear beginning, middle, and end. This structure makes it easier to lead them toward your call to action.
2. Ensure Clarity
Avoid overwhelming your audience with excessive elements. Use visual hierarchy—such as varying font sizes and styles—to guide their attention and make your content easier to digest.
3. Be Culturally Sensitive
Your audience is global, so it’s important to ensure your content doesn’t alienate any groups or causes. Research thoroughly to avoid any missteps in your visual storytelling.
Take Your Brand to the Next Level with Digital Advertising
Once your blog assets are live, the next step is combining them with effective digital advertising to boost brand awareness and lead generation. While creating compelling blog assets is key, mastering digital advertising is a different skill set.
Core Media is here to help you navigate this process. Whether you’re looking to build your brand from scratch or enhance an existing one, we specialize in both content creation and digital advertising. Contact us today for expert advice and services—let’s work together to elevate your brand just like we’ve done for others, big and small!