Optimize Your Social Media Presence with the Right Image Sizes
They say a picture is worth a thousand words, but on social media, it could be worth a thousand clicks — or more. High-quality visuals capture attention, establish credibility, and drive engagement. But if your images are blurry, stretched, or cropped incorrectly, they can weaken your brand’s impact and even get ignored by algorithms.
To maintain a polished and professional online presence, using the correct social media photo sizes is essential. Whether you’re posting on LinkedIn, Instagram, or YouTube, optimized visuals help you stand out, enhance user experience, and improve your overall performance.
Why Social Media Photo Sizes Matter
When users land on your profile or see your ad, the first thing they notice is the visuals. Sharp, high-resolution images communicate professionalism, while poorly sized visuals can make your brand look unpolished.
Here’s why social media photo sizes are crucial:
✔ Boost Engagement – Posts with visuals get 2.3x more engagement than text-only posts (Buzzsumo).
✔ Strengthen Branding – Clear, well-proportioned images make your brand look cohesive and credible.
✔ Improve Search Rankings – Optimized images enhance SEO and website performance.
Even on B2B platforms like LinkedIn, visuals matter—image-based posts get twice as many comments, and videos see 5x more engagement.
Social Media Photo Sizes Cheat Sheet (2025 Edition)
Each platform has its own requirements for images and videos. Using incorrect dimensions can lead to distorted visuals, which can harm engagement. Here’s a quick reference guide to ensure your content looks sharp and professional:
- Profile Picture: 170 × 170 px
- Cover Photo: 851 × 315 px
- Timeline Photos: 1200 × 630 px
- Stories/Reels: 1080 × 1920 px
- Feed Ads: 1080 × 1080 px
- Profile Picture: 320 × 320 px
- Square Posts: 1080 × 1080 px
- Portrait Posts: 1080 × 1350 px
- Stories/Reels: 1080 × 1920 px
- Feed Ads: 1080 × 1080 px
- Profile Picture: 400 × 400 px
- Company Logo: 300 × 300 px
- Post Images: 1200 × 628 px
- Videos: 1920 × 1080 px
X (Twitter)
- Profile Picture: 400 × 400 px
- Header Image: 1500 × 500 px
- Tweet Images: 1600 × 900 px
- Video Uploads: 1280 × 720 px
TikTok
- Profile Picture: 20 × 20 px (minimum)
- Video Size: 1080 × 1920 px
- Profile Picture: 165 × 165 px
- Standard Pin: 1000 × 1500 px
YouTube
- Profile Picture: 800 × 800 px
- Banner: 2048 × 1152 px
- Thumbnail: 1280 × 720 px
- Video Upload: 1920 × 1080 px
Create Scroll-Stopping Visuals with CORE MEDIA
Using the right image dimensions is just the first step. To truly stand out in a crowded digital space, your content needs to be visually striking, strategically designed, and optimized for engagement.
At CORE MEDIA, we specialize in high-impact digital content that enhances your brand’s online presence and maximizes engagement. Whether you need custom social media graphics, ad creatives, or full-scale digital campaigns, our expert team is ready to bring your vision to life.
📩 Let’s make your brand impossible to ignore! Contact us today for expert advice and tailored digital marketing solutions.